the videos on this bon iver deluxe edition perfectly preserve the mystery and ambiguity of the music. no convoluted narratives or contrived music video-ness to ruin the beauty of how much we project onto these songs. instead, we are given nature films, focusing on elemental details with a microscopic eye. they capture simple things like foliage, crashing waves or landscapes, but often progress into a digital manipulation that for me, perfectly mirrors the band’s sonic expansion. 

most moving is possibly this single shot video for “hinnom tx”. today’s article in time says it best:

At first blush, the “Hinnom” video seems simple enough: A car rumbling down a Utah highway — a serene setting, paired with the song’s echoing electronic pulses. But as the sounds grow more complicated, the unbroken shot subtly does the same. As the camera zooms and retracts the sun swells and contracts, scrambling and flickering as static is layered into the song. The highway ebbs and flows as snowdrifts billow across, the camera bobs and tilts – almost as if we were sailing towards the setting sun. And as the harmonies build, the sky turns from dark yellow to blood-red. By the vibrating denouement, the sun has faded from view.

  1. richaldito reblogged this from mattjayblog
  2. ohhoolie reblogged this from mattjayblog and added:
    Well said, MJ. The simplest ideas done simply feel like a relief sometimes.
  3. mattjayblog posted this